450 West 126th Street  ·  The Malt House  ·  Innovation Triangle  ·  West Harlem, NYC
The Malt Yard — West Harlem, NYC
West Harlem has the culture. It has the density. It has the creative class. What it doesn't have is a destination. Nobody has built this.
Discover the Vision See the Numbers
Pilot · June 1 – Oct 31, 2026 · 38 Operating Days
Why Now

Three Forces.
One Moment.

Three forces are converging in West Harlem in the summer of 2026. Any one of them would be enough. Together, they represent a once-in-a-generation moment — and the MALT YARD is positioned at the center of all three.

01
The FIFA World Cup
The largest sporting event in the world comes to New York City on June 14, 2026. Hundreds of thousands of international visitors, global media attention, and city-wide activation — all of it landing in Harlem's backyard. The MALT YARD is positioned as the neighborhood's official response.
02
The Gap Nobody Filled
West Harlem has the culture, the density, and the creative class. What it has never had is a destination — a place where all of it comes together. Nobody has built a full-service, large-scale outdoor cultural venue here. Until now.
03
The Space Is Ready
The Innovation Triangle at 450 West 126th Street exists today. The courtyard is there. The infrastructure is in place. The team is assembled. The window to act is open — and that window closes when someone else builds it first.
World Cup viewing
June 14, 2026 — FIFA World Cup NYC
43,000
Total Square Feet
1,000+
Daily Capacity
38
Operating Days
8
Revenue Streams
The Space

43,000 SF of
Untapped Potential.
Sitting There.
Right Now.

Three distinct zones. One contiguous destination. Every square foot monetized across eight simultaneous revenue streams — from the open-air biergarten to the gallery-quality Culture Room to the rotating food marketplace.

01
The Yard
34,420 SF · Outdoor Activation
  • Massive LED screen — World Cup every match, DJ every weekend
  • Full outdoor biergarten with City Winery bar service
  • Live outdoor stage with Modus Pro AV production
  • 3–5 rotating food trucks around the yard perimeter
  • Picnic-style communal seating · Lawn games · Activation
  • Brand launch footprint · Private event buyouts
02
The Marketplace
Space 7 · Merchant Hall
  • 5–7 curated merchants and vendors per season
  • 2 owned concepts by We Eat Here — stable daily revenue
  • Merchant operators on revenue-share model
  • Rotating vendor pop-ups through The Store
  • Merchant revenue independent of bar ops and membership
03
The Culture Room
Space 6 · 9,104 SF · Indoor
  • City Winery Lounge — full cocktail, wine & beer service
  • The Art Gallery — rotating Harlem-based artist exhibitions
  • The Studio — bookable content space at $150/session
  • DJ-capable and event-ready
  • Foundation for year-round 2027 programming
The Location

450 West 126th Street

The Factory District and The Innovation Triangle — one of West Harlem's most significant mixed-use developments, controlled by Scott Metzner and The Janus Property Company.

The campus brings together the historic Malt House, Taystee Lab Building, and surrounding courtyard into a destination-scale urban campus unlike anything else in the neighborhood.

Factory District · Innovation Triangle · West Harlem
The Biergarten

The Social Heart
of the Venue

Open-air beer garden with picnic tables, outdoor bar, food trucks, and lawn games. High-volume, high-dwell-time. The kind of place people don't leave until closing.

Full bar service operated by City Winery. Every weekend. Every match. Every movie night. From June 1 through October 31.

Revenue Model

Eight Revenue Streams.
All Running Simultaneously.

The MALT YARD is not a single-revenue-stream operation. Every component — the yard, the bar, the food, the programming, the membership — generates independent revenue while reinforcing the others.

🍺
The Biergarten
Open-air beer garden with outdoor bar operated by City Winery. High-volume, high-dwell-time. The social anchor of the venue.
🍜
Food Marketplace
5–7 curated food concepts per season. 2 owned by We Eat Here. 3–5 partner operators on revenue share. Continuous daily revenue regardless of programming.
🍷
City Winery Bar
Indoor lounge and outdoor bar. Full cocktail, wine, and beer service. Revenue split on all bar gross. Two service points, one world-class operator.
🎟
Membership
$50 season pass · $10 daily · $150 VIP. Pre-sale target of $40,000 before opening day covers all startup costs. Builds captive 2027 audience.
🎬
Movie Nights Series
Curated outdoor cinema on the massive LED screen. International film, cult classics, family nights — cultural curatorial by Erica Elliott. Ticketed or membership-first.
🎵
Live Music + DJ Nights
Full outdoor stage. 2–3 headline music nights per season. DJ every weekend. Highest-attendance programming of the season.
🏢
Venue Rental + Brand Launches
Private events, corporate buyouts, brand activations, nonprofit galas. The premier outdoor launch venue in West Harlem. $100K rental goal for the pilot season.
🎙
The Studio + Sponsorship
Bookable podcast, content & photo/video production at $150/session. $100K seasonal sponsorship target across World Cup viewing, music nights, movie nights, and the biergarten.

The
Numbers

Cash-flow positive from Day 1. Startup covered entirely by membership pre-sales. No guesswork, no subsidy, no risk to the venue relationship.

$9,357
Net Per Operating Day
$100K
Sponsorship Goal
$100K
Venue Rental Goal
$556K+
Total Season Revenue
$650K+
With Premium Events
Startup cost: $64,500 · Covered entirely by membership pre-sales · Cash-flow positive Day 1 · $100K sponsorship goal · $100K venue rental goal · 38 operating days · June 1 – Oct 31, 2026
The Pedigree

Three Principals.
One Irreplaceable
Assembly.

Each one brings something the other two cannot replace. The Visionary assembles the community, curates the culture, and owns two concepts on-site. The Operator brings national F&B infrastructure and entertainment credibility. The Real Estate brings the space, the scale, and the infrastructure.

The Visionary · Project Lead · Investor
Marco Shalma
We Eat Here
Community builder and culinary operator with deep roots in New York's creative and food scenes. Through We Eat Here, Marco has built a track record of activating spaces — turning underutilized venues into high-energy community destinations. For the MALT YARD, Marco serves as project lead, creative director, and investor in both the 2026 pilot and the 2027 permanent venue. He operates two owned concepts on-site and manages all operations, programming, partnerships, and the full 2027 buildout.
IP & Community Gravity Cultural Curation 2 Owned Concepts 2027 Builder
City Winery
The Operator · F&B Partner
Raul Mesias
City Winery
City Winery is one of the most recognized hospitality and live music brands in the US — flagship venues in New York, Chicago, Nashville, Atlanta, DC, and beyond. Raul Mesias brings the full weight of national F&B infrastructure and entertainment credibility to the MALT YARD, running the indoor lounge bar and outdoor biergarten, and co-programming music nights and World Cup events. Path to IP co-ownership in the permanent 2027 venue contingent on pilot performance.
National F&B Infrastructure Entertainment Credibility 2027 IP Path
The Real Estate · Venue Partner
Scott Metzner
The Janus Property Company
450 West 126th Street — the Factory District and Innovation Triangle — is one of West Harlem's most significant mixed-use developments. Controlled by Scott Metzner and Janus, the campus brings together the historic Malt House, Taystee Lab Building, and surrounding courtyard into a destination-scale urban campus. Activating the outdoor courtyard as the MALT YARD transforms an underutilized asset into Harlem's cultural center of gravity.
The Factory District Destination Scale Built Infrastructure
The LOI — Required This Week

The
Partnership
Structure

Venue Access
Space 101 + outdoor courtyard (Space 6, Space 7, and full yard), June 1 – October 31, 2026. Exclusive operational use of the venue during the engagement period for all MALT YARD programming and events.
Fee Structure
Janus Property Company receives 20% of net profit from all MALT YARD operations throughout the pilot engagement. Distributions calculated monthly and paid within 15 days of month-end close. Net profit defined as gross revenue less all direct operating costs, staffing, production, and vendor fees.
Exclusivity
Exclusive use of the space for all MALT YARD events and programming throughout the June 1 – October 31, 2026 engagement period. No competing venue activations in the shared courtyard or Space 6 and Space 7 footprint during operating hours.
Branding
"Presented by Innovation Triangle at 450 West 126th Street" on all MALT YARD materials, press, and digital channels. Janus named co-presenter across the full pilot run.
2027 Right
First right of refusal for a permanent lease — to be discussed on or around August 10, 2026, based on pilot performance data through the season. Both parties enter August 10 with full transparency on what the venue has produced.
Timeline
LOI this week · Full agreements by April 30, 2026
West Harlem
West Harlem — The Culture. The Density. The Creative Class.
The Timeline

Not a Pop-Up.
A Proof of Concept.

Five months of operating data, membership sales, and community proof — setting up the 2027 permanent venue with confidence.

June 1
Opening Day
Doors open. Revenue data and community proof begin accumulating immediately.
June 14
World Cup Kickoff
The only FIFA watch destination in West Harlem — built, staffed, and running.
Summer
2,000+ Members
Membership builds. Community proof accumulates. Brand equity compounds.
Aug 10
Mid-Season Review
Janus + Marco + City Winery review pilot data. 2027 permanent deal enters discussion.
Oct 31
Season Close
38 operating days. Full revenue data. Full community proof. Case made.
Winter '26–27
Permanent Buildout
Permanent kitchens, fixed bars, expanded stage. Full IP co-ownership structure locked in.
April 2027
Permanent Launch
Year-round operations. Harlem's permanent outdoor cultural institution. This is the beginning.
April 2027

The Permanent
Institution.

Full IP co-ownership between the three principals — Marco Shalma, Scott Metzner, and City Winery. Permanent kitchens. Fixed bars. Expanded stage.

Year-round operations. 12-month indoor programming, April through November outdoor. 20+ premium ticketed events per year. 2,000+ season members. A permanent food hall with fixed operators.

Harlem's permanent outdoor cultural institution.

This is the beginning of something.

Get Involved.

We're talking to investors, brand partners, food operators, and community stakeholders who see what we see in West Harlem. LOI required this week. If that's you — let's talk.

Reach Marco Review the LOI Terms

@themaltyardnyc · 450 West 126th Street · West Harlem, NYC · Confidential · For Discussion · March 2026